Sony Entertainment built a promotional website, released three trailers and launched a viral marketing campaign, among other moves. Tie-ins included a video game by Beenox. The film premiered on June 30 in Tokyo and was released in the United States on July 3 in 2D, 3D and IMAX 3D and released in home media in November 2012. Critical reaction was mostly positive, according to review aggregators Rotten Tomatoes andMetacritic, and the film was also nominated for several awards. The film was also a box office success, becoming the 48th-highest-grossing film of all time and the seventh-highest-grossing film of 2012. The first of at least two projected sequels, The Amazing Spider-Man 2, is scheduled for release in 2014, with director Marc Webb and most of the first film's main cast set to return. Two more sequels have also been planned with a third film set for 2016 and a fourth film set for 2018.